Samsung #danceAwesome takes social media by storm

A catchy tune and an affiliated dance have always been proved effective to attract and engage consumers, and apparently, it can help to achieve a lot more than a few fluffy advertising words can. Korean tech giant Samsung has rocked the social media platforms with its recently initiated campaign #danceAwesome. ‘Dance and Awesome,’ these two words with the hashtag are now trending on and TikTok, Instagram, Facebook & Twitter.

Samsung, with one of its ambassadors, popular K-pop group BLACKPINK, released the upbeat campaign for their ‘Galaxy A’ featuring its formidable screen, staggering camera, robust and long-lasting battery. The catchy tune which goes like “Awesome Screen, Awesome Camera, long-lasting Battery Life” has already created waves. Almost anyone who listens to this invariably says, “Ok, now that tune is in my head!!”

The campaign, launched through the ultra-popular Tik-Tok, invites the participants to dance to the #awesome song. With Blackpink, Samsung also made a tutorial for the dance, where the chorus is used with high octane dance moves that repeat the virtues of the new phones – ‘Awesome Screen, Awesome Camera, Long-Lasting Battery Life.’

So far, #danceAwesome has more than 12 Billion, yes, that’s right, Billion, views on TikTok. To add to this, over 4 million unique posts have been made by participants from all around the world related to #danceAwesome. India also recently launched it. Bangladesh is also joining in the party very soon. Samsung Bangladesh has commented that the new Galaxy A51 & A71 will be available soon in the Bangladesh market. And yes, these are the phones which are supposed to have Awesome Screen, Awesome Camera, Long Lasting Battery life!

To join in the hype: