The Second Digital Marketing Summit Held In Dhaka

The Second Digital Marketing Summit Held In Dhaka
Kutub Uddin Kamal

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To help more people be aware, educated and informed about digital marketing, the second edition of Digital Marketing Summit (DMS) was held in the city on Saturday, said a press release. The summit was presented by Grameenphone and organized by Bangladesh Brand Forum (BBF).

The summit which was held at GP House and attended by 350 marketing professionals of the country was a day-long event. It was designed with 5 key-note sessions of digital marketing experts, 2 insightful panel discussions, 3 exclusive deep-dive sessions, digital expo, and a special knowledge session for university students.

The welcome speech for the event was made by Yasir Azman, Chief Marketing Officer of Grameenphone. He detailed on how digital marketing is creating new opportunities for the people and allowing them various means to connect and converge with customers beyond the traditional channels.

It was designed with 5 key-note sessions of digital marketing experts, 2 insightful panel discussions, 3 exclusive deep-dive sessions, digital expo, and a special knowledge session for university students

In his opening speech, Shariful Islam, Founder and Editor of Bangladesh Brand Forum, called upon the participants to be more engaged in digital marketing. He also went on to explain how digital marketing has an enormous scope in Bangladesh and shared certain statistics to support his statement.

The first key-note session titled “Fortune at the Bottom of the Pyramid-Translating ‘Digital’ for Bangladesh” was presented by Ashish Thomas, Chief of Marketing & Strategy at SSD-TECH. He shared an overview of the growth prospect of digital activities in the lower socioeconomic tier of the country and how it will create a positive impact.

From Robosoft Technologies, Lakshmipathy Bhat, VP of Corporate Communications, discussed branding in the digital frontier through “New Advertising is Old Advertising at Heart”. Amit Sharma, Solutions Architect of Amazon Internet Services Pvt. Ltd. talked about Amazon Web Service and how to utilize the infrastructure and services to create highly scalable and resilient application. Each session was followed by interaction between the participants and the speakers.

For university students an exclusive knowledge session was organized by Grameenphone titled ‘Go for Knowledge’ which was attended by about 250 students from eleven different universities

For practitioners of digital marketing looking to bolster ground-level expertise, three Deep Dive sessions were also arranged. Deep Dive sessions were conducted by WebAble Digital and SSD Tech.

For university students an exclusive knowledge session was organized by Grameenphone titled ‘Go for Knowledge’ which was attended by about 250 students from eleven different universities.

Presented by Grameenphone, Digital Marketing Summit 2015 was powered by SSD-TECH. The event was also supported by Symphony, Daffodil University as knowledge partner, The Daily Star as youth engagement partner, Ekattor TV as TV partner, Maverick as digital content partner, Webable as social media partner, and Masthead PR as PR partner. The summit was open to registration only.