Apple Moving In On Augmented Reality

Apple Moving In On Augmented Reality
Safwan Mahfuz


Apple is developing digital glasses that you'll be able to connect to your iPhone and display images, information and augmented reality content right in front of your eyes .

The company has been testing near-eye displays, but that doesn’t mean that they're very near to starting production, that's still a bit of a way to go, but it's an ongoing process. Rumour has it that these glasses will not be released before 2018 or even later.

The Apple CEO, Tim Cook has already exhibited his opmitism about AR while the tech giant has also been investing into related companies like PrimeSense, the same company that created the motion sensing technology for Microsoft's Kinect. What confirms the possible release of these glasses even more is a patent for small glasses that just got approved this month for Apple.

The boss-man of Apple furthermore expressed his vision for Augmented Reality, when he said,

"I can’t imagine everyone in here getting in an enclosed VR experience while you’re sitting in here with me, but I could imagine everyone in here in an AR experience right now. AR is going to take a while, because there are some really hard technology challenges there, but it will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today." 

Apple Moving In On Augmented Reality

But, Apple's not the only one thinking of venturing in AR, Google's done it and before and had an epic fail, Microsoft has HoloLens and even Snapchat, for the first time ever, released their first piece of hardware, a pair of glasses.

It's definitely an exciting future for AR, but there's also a long wait that goes along with it. Who do you think will rule the Augmented Reality scene? Will it be Apple?