ASUS Launched World’s Most Prestigious Laptop ZenBook 3 In Bangladesh

ASUS Launched World’s Most Prestigious Laptop ZenBook 3 In Bangladesh
Safwan Mahfuz


ASUS today announced ZenBook 3 (UX390UA), the world’s most prestigious laptop with unprecedented performance in Bangladesh.

Featuring the latest 7th-generation Intel® Core™ i7-7500U and i5-7200U processors, the ultra-thin and ultra-light ZenBook 3 is a masterpiece of design and craftsmanship that weighs just 910g. Its razor-thin 11.9mm profile makes ZenBook 3 the slimmest and most stylish ZenBook in the brand’s illustrious five-year history, while also being one of the most powerful. Designed to give discerning on-the-go users everything they need in a compact and luxurious device, the exquisite appearance and class-leading specification of ZenBook 3 mean that users are no longer burdened with the need to choose between style and performance.

The world’s most prestigious laptop: ZenBook reimagined

Totally redesigned to accommodate its powerful hardware, ASUS ZenBook 3 has a unibody design crafted entirely from aerospace-grade 6013 aluminum alloy. This premium material is 50 percent stronger than the standard alloy used in laptops, allowing ZenBook 3 to be thinner and lighter than ever with no reduction in rigidity. Weighing only 910g and measuring just 11.9mm thin, and with a footprint smaller than a sheet of A4 paper, ZenBook 3 is undoubtedly one of the world’s most desirable ultraportable laptops.

Continuing the proud ZenBook heritage, ZenBook 3 incorporates the iconic design DNA that makes ZenBook instantly recognizable from any angle. The signature tapered edges and spun-metal finish on the lid — with its Zen-inspired pattern of concentric circles now milled even finer — are enhanced by unique new elements such as the golden ASUS lid badge and edge highlights, created with complex diamond-cutting and two-phase anodizing techniques. These tasteful additions are complemented by a soft golden backlight on the full-width keyboard.

ZenBook 3 is available in three out-of-the-ordinary colors: sophisticated Rose Gold, nature-inspired Quartz Grey and luxurious Royal Blue.

Unprecedented performance: 7th-gen Intel Core i7, 16GB RAM, 512GB PCIe SSD and USB-C

ASUS ZenBook 3 is designed to deliver unprecedented performance, and is one of the thinnest and lightest laptops to use the latest 7th-generation Intel Core i7-7500U processor. The powerful specification also includes 16GB of high-speed LPDDR3 RAM, and 512 GB PCIe® 3.0 x4 solid-state disk (SSD) — one of the largest capacity SSDs available, and which is three times (3X) faster than SATA-based SSDs. There is also a reversible USB Type-C (USB-C) port for any-way-up connections, with support for display output and power delivery as well as high-speed data transfers.

Considerable engineering challenges had to be overcome to fit these high-performance components into the ultra-thin chassis, including the development of a revolutionary cooling system that is a mere 3mm thin. This cooling system incorporates a fan with liquid-crystal-polymer blades that are only 0.3mm thick and heat pipes with walls a mere 0.1mm thick. Warm air is expelled through discreet hidden vents in the hinge for efficient, quiet cooling even under full load.

No-compromise multimedia: Edge-to-edge glass display and quad-speaker Harman Kardon audio

ASUS ZenBook 3 has a crisp and detailed 12.5-inch Full HD (1920 by 1080) display, with an edge-to-edge covering of tough Corning® Gorilla® Glass 4. It is framed by an ultra-slim bezel that is just 7.6mm wide, giving ZenBook 3 a class-leading 82 percent screen-to-body ratio for a distraction-free viewing experience. The display features wide 178° viewing angles, 1000:1 contrast ratio for deep blacks, superb color reproduction with a wide 72 percent NTSC color gamut. Video is also greatly enhanced by ASUS Tru2Life Video technology, which optimizes sharpness and contrast for every pixel in every video frame to produce smooth, natural-looking videos.

Adding immersive entertainment capabilities to ZenBook 3 is the stunning ASUS SonicMaster Premium quad-speaker surround-sound audio system, which was designed in cooperation with the renowned audiophile specialists Harman Kardon. The four powerful speakers are driven by a four-channel smart amplifier that intelligently maximizes volume levels without the risk of distortion or voice-coil damage, and the bass drivers use a special five-magnet design for low-distortion bass response. The result is sound that’s unlike anything ever heard from a laptop, with deep, rich bass and crystal-clear vocals, even at high volume levels.

No-compromise productivity: Edge-to-edge keyboard, large glass-covered precision touchpad

On-the-go productivity demands the very best ergonomic design. ASUS ZenBook 3 has a full-width keyboard with just a 2.1mm bezel at each side, and the full-size keys have a pitch of 19.8mm, the same as most desktop keyboards. The impressive 0.8mm key travel is twice as much as rival devices, making typing much more comfortable.

The oversized touchpad has Windows Precision Touchpad support and is cleverly engineered for maximum comfort and accuracy, with a glass covering for smooth control. It also incorporates palm-rejection technology, handwriting input and support for four-point multi-touch Windows 10 gestures. The touchpad also features an optional fingerprint scanner located conveniently at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.

The notebook’s availability to our country has been announced at the press meet program of ASUS. Country manager Md. Al- Fuad, product manager of ASUS Bangladesh Md. Ashiquzzan were present from ASUS Bangladesh at the event. Mr Rofiqul Anwar, MD and Mr Jasim Uddinn, Director, were present from Global Brand Pvt. Ltd, sole distributor of ASUS Notebooks in Bangladesh.