The cost of being a female consumer: ‘Pink Tax’
The term pink tax may sound harmless to many. But it is the root of all the discrimination existing in the system that is alone a barrier to the progress we think our society has made towards establishing equality. But what exactly is a pink tax? A generic definition would say:
“The pink tax is a phenomenon often attributed as a form of gender-based price discrimination, with the name stemming from the observation that many of the affected products are pink” – Wikipedia
For people who have little or no idea about this weird tax that weirdly connects to gender discrimination, it can be a little too much to take in.
Pink tax is basically an unfair price hike for products that are used by women.
The actual scenario
There has been a lot of research on the pink tax that found that overall, women were paying more than men 42% of the time. How much more? About $1,351 more a year in extra costs. This may sound a bit weird but we have all been paying this pink tax to sanitary napkins as well. Even some years ago, sanitary napkins were considered as ‘luxury items’ and a handsome amount of tax was imposed on it. Later, word went out and the tax was said to be removed from it but companies still sell it with higher prices with no logic behind it.
Why are we paying more?
It is found from multiple research that products for women are priced higher even though it serves a very neutral purpose. From makeup to hygiene to clothes and even toys, anything pink or feminine is pricey. Companies are known to have a phrase for justifying their price on a product that goes like ‘Shrink it and pink it’ – which implies the product can have a higher price if it is pink and small. Research and development, following trends, meeting trends, advertising products on television and in magazines are not cheap. Companies are willing to spend more money advertising to women than they are toward men, contributing to the price discrepancies.
The average expenditure of a girl will always be higher than that of a man not because girls are always high maintenance, but they are charged more than they should have and there’s not much they can do about it.
Old Navy got busted for charging more for women’s plus-sized clothing but not for men’s. The plus-sized women’s jeans were $12-15 more than the standard sized ones. But there was no such difference between the prices of men’s plus and regular sized jeans.
Pink tax in Bangladesh
Till date sanitary napkin is considered a luxury cosmetic item in many parts of Bangladesh. Majority of the sanitary napkin prices range from BDT 70-145/pack. It is difficult for a girl to spend this amount of money for sanitary napkins each month especially where the average income of the family is below BDT 10,000/month. Apart from sanitary napkins, from shampoos to cosmetics to clothes, men’s shopping isn’t as expensive as women’s shopping. Even female oriented services e.g beauty parlors, salons are taxed differently than male oriented services. Recently, there have been some active discussions about this tax issue and people have demanded to demolish the ‘luxury item’ tag on sanitary napkins for start. When will it be implemented, or will it ever be? We don’t ‘pink’ so.
The real cost of Pink Tax
In general, even though women pay 13% more than men, but paying more for sanitary napkins and daily hygiene products doesn’t seem fair to many, because obviously it isn’t. For a country like Bangladesh, girls will have to resort to sanitary napkins for better hygiene and convenience but if the price remains as it is with the purpose being taxed, they may or may not consider their right to get basic hygiene as ‘luxury’. So, even if our country will be progressing nevertheless, a major portion of the contributors to our national GDP won’t be able to enjoy empowerment at a basic level.
So what could be done?
We can raise awareness among shoppers. The advice we could give women is to think outside of the aisle. In so many instances, there are equivalent products being sold for significantly less in the boys’ or men’s section. The onus should be on manufacturers to price goods fairly—but consumers should know that they have a choice: The red scooter is just as good as the pink. And if consumers find a case of gender pricing disparity, it is always possible to start a dialogue with the retailer.